Week 4: First Presentation to Client

Today we presented to Nick and Fraser from Strategy for the first time. Nick was impressed but Fraser asked us to push our ideas further and be less safe.

"The Lense" - EJ17 is the lense which they view their journey through.

User generated typeface 

Week 4: Reactive brand example

Week 4: Typeface Exploration

Initial letters and dot typeface to be added

Week 4: Dot based exploration

Week 3: Dot based inspiration

Week 3: Post presentation dot idea

After presentation of our moodboards we were told to cut them down to four images alongside one even more important one.

This is how we came up with our dot idea. We realised that dots can be used to represent a journey/path as well as individual members of the conference. The shape is so adaptable and can be used together to create almost anything else. The idea of physical dots also brings in a tactile, inclusive element.

Week 3: Experiential Design definition

What is Experiential Graphic Design? [XGD]

By Peter Dixon

Experiential Graphic Design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.

Examples of Experiential Graphic Design include wayfinding systems,architectural graphics, signageand sign programs, exhibit design,retail design,and themed or branded spaces. Increasingly XGD involves the use of digital technologies and systems that present dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided.

Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

The history of the field, also called “environmental graphic design,” is rooted in the earliest forms of graphic communications such as cave paintings and examples of  “environments that communicate” can be seen in the use of hieroglyphics in ancient temples, the stained glass of cathedrals, and in today’s hyper-communicative places such as the Ginza district of Tokyo and New York City’s Times Square.

The practitioners of the discipline of Experiential Graphic Design in recent years have set the standards for wayfindingin transportation centers(airports, railway and subway stations), hospitals,museums and on city streets and highways. Learning and immersive environments such as museum exhibitions, and public, civic and landscape place-making programs have benefited from the multi-disciplinary talents of designers to shape experiences that orient, inform, educate and delightusers and visitors.

Retail stores, entertainment and hospitality destinations–theme parks, hotels, casinos, sports venues, shopping malls– and other “branded environments” are using the tools and story-telling approaches of XGD to create more engaging and meaningful interactions with their customers.

See the SEGD Presentation, What is Experiential Graphic Design for a visual tour of the field.

More examples of XGD projects can be seen on the Design Awardspages.

To see projects, articles, Videos, Designers and Firms categorized according to the SEGD XGD index, go to the Xplorepage.

Joining the EGD/XGD community of designers as an SEGD member is easy and offers more benefits than ever before. As an SEGD member you'll have access to learning resources, promotional tools, free videos, webinars, and so much more!But most importantly you'll be connected with your design community. SEGD offers Studio, Professional, Associate and Student memberships to best serve your specific needs. Become a member today!

Week 3: Typographic glitch explorations

Experimenting with the glitch idea in a typographic way. Some of the images are layered over top of Wellington geography/topographical maps using displacement mapping. It is interesting how even though the image that the text is displaced upon still brings through quite a strong different quality/experience to each example.

Week 3: Ethos and Moodboard Workshop

We started the process of writing the essence statement by brainstorming various words/emotions and feelings which we associated with 'journey' and experiential journey.

From there, we turned the key words from these into our ethos statement. Our statement went through many iterations.

After this we individually found imagery which we felt fit with our idea of the Experiential Journey. We then matched the imagery with some of our key words.








From here we developed three key words which sum up what we think the Experiential Journey should be to guide us through this process.

These words are:

Reactive

Systemic, "data-y", factual, self-determining
The conference should react to the participants and their journeys.

Collective

Personal, connected, shared, meaningful
The conference should tell a collective story and participants should feel that they are part of a collective. There should be no hierarchy.

Organic

Natural, transient, human, non-defined, evolving, unexpected
The Experiential Journey should not seem forced – it should evolve naturally according to the participants experiences.

Our essence statement developed further into:

An experiential journey is a reactive and meaningful collaboration which allows participants to organically shape the experience as they travel between locations.

We then put all of our imagery under one of the three categories and selected 8 images which we believe best encompassed our three words and ethos.

Week 2: Initial Group Moodboard